Two founders who got tired of the chaos.
Commandor started with a frustration we recognised from opposite sides of the same problem: the work keeps getting harder, and the tools keep pulling in different directions. So we're building the platform we wished we always had.
Michiel van Broeckhuysen
CEO / Co-founder
I've spent the past 15 years working in marketing, watching the industry transform from a relatively simple world of PR, TV, radio and a handful of campaigns into an increasingly complex ecosystem of channels, platforms and tools.
Today, marketeers are expected to operate multiple cockpits at once: social media, paid social, search, digital out-of-home, email, content, analytics, websites, apps, CRM and more. Each with its own data, workflows and dashboards. And too often, these systems don't communicate with each other.
We started Commandor because I believe marketing shouldn't be this fragmented. Our goal is to build a self-learning marketing ecosystem where strategy, planning, execution and monitoring come together in one place, continuously learning from what happens and using AI to help marketeers make better decisions and move faster.
15+ years in marketing, sales and brand building
- Started out in social media, digital, content and influencer marketing, working with global brands and artists on major concert tours, including Hardwell, Armin van Buuren and Axwell & Ingrosso
- Marketing Manager for major international festivals and events, leading campaigns across multiple markets, channels and audiences
- Co-founder - The Golden Tigers marketing agency, working with brands including Breitling, AB InBev and ID&T
- Marketing Strategist at Superstruct Entertainment, one of the world's leading festival organizations
- Marketing Director at some of the world's market-leading event companies, building and leading marketing departments
After 15+ years of seeing how fragmented marketing has become, I decided to build the system I always wished I had. Commandor is the next step: bringing strategy, execution, data and AI together in one self-learning marketing ecosystem.
Twan van Tol
CTO / Co-founder
I've been building software since 2020, when I started Tolwebdesign and began shipping small websites and apps for clients. Since then I've built products in Flutter, React and C#, from a first sketch to something people actually use every day.
At the same time I worked in live events, as a technical and site producer for Mysteryland, Awakenings, Open Air and Milkshake. That's where I saw the other side of the problem: brilliant teams running enormous projects on spreadsheets, exports and tools that were never built to work together. Everything held together by people remembering things.
When Michiel described what marketing looks like from his side, I recognised it instantly. It isn't a marketing problem, it's a systems problem and those you can build your way out of. That's what Commandor is: one place where planning, execution and performance data finally live in the same system, so AI has something coherent to learn from.
Software developer with a technical production background in live events
- Founder of Tolwebdesign, building websites and web applications for clients since 2020
- Freelance Flutter developer at CodeHive, working on front-end for mobile products
- Technical and site producer for Mysteryland, Open Air and Milkshake and Awakenings at ID&T
- BA at Inholland University of Applied Sciences
Building software teaches you one thing above all: simplicity is extremely hard. Marketeers don't need another tool, they need fewer of them, doing more. That's the bar we're building Commandor to.